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Giving Voice to Vision
FNDR works hand in hand with transformative founders, harnessing the power of narrative to liberate the boldness of their ideas and shape their future. The best way to understand FNDR is to hear what our founders say about working with us:
- “The folks at FNDR are great thought partners for a myriad of business issues. They are especially adept at strategic and long term thinking - and they are a lot of fun to be around.”Evan Spiegel - Founder, CEO, Snap
- "I'm very excited about what we created together, feels really big and ambitious, like we are standing on the shoulders of giants and as a creator myself it's something I want to be a part of!" Jack Conte - Co-Founder, CEO, Patreon "All these sessions have been so critical in helping me speak externally about Patreon — whether to a candidate or group — as well as internally to explain the future and excite teams."Sam Yam - Co-Founder, Patreon
- “We are incredibly happy with the outcome of working with FNDR. Going into the process we were unsure how anyone would be able to tell our story given the duality of our business in both agriculture and climate along with the complexity that comes with the fact that our platform is applicable to a wide range of customers. We had interviewed several firms prior to selecting FNDR and they delivered everything we hoped for and more. It was a great success.”Sara Menker - Founder, CEO, Gro Intelligence
- “Working with FNDR has been one of the most transformative things we ever did. Founders often underestimate the importance of proper storytelling. But this is an area where you need to invest, to make sure you articulate it for all the people in your ecosystem (employees, reporters, partners, etc.). With FNDR, that’s where the magic happens, they simply know this job better than anyone else in the market.”Nicolas Julia - Cc-Founder, CEO, Sorare
- "I was blown away by the thoughtfulness, commitment, passion, and engagement that the entire FNDR team put into our work. What we’re building at Bowery is so complex and interdisciplinary that it’s typically very hard for outside partners to understand the totality of the business, let alone distill the key ideas back down to simple and relatable work. FNDR not only did this brilliantly, but they elevated our messages to a new and more powerful place."Irving Fain - Founder, CEO, Bowery
- "FNDR was right there in the trenches with me as we wrestled with the how supply chains got to be this massive, unfathomable and challenging problem for the world and how to communicate a vision of a better future. It was a humbling experience to work with such a talented team and I highly recommend them to founders."Wing Chan - Co-Founder, CEO, Sourceful
- "FNDR was instrumental in our early days extracting the essential story from our brains; understanding our mission and focusing our communications to direct our drive forward both internally and externally. Climate Tech needs great minds moving at the speed of the evolution of our industries and FNDR was a great partner to pull our story out of us, helping companies get on track with the future."Rachel Delacour - Co-Founder, CEO, Sweep
- “I love it! Absolutely fantastic. The through-line of the narrative gives us lots of space to build both true to who we are and be authentic to the role we play and also gives us room to work our way into other areas. It’s awesome. It’s created an entirely new space for us that we can truly own.”Patrick Spence - CEO, Sonos
- “Telling the story of our product vision is something I do and practice every day. Yet, FNDR helped me and my co-founder relate that story to how customers and the market feel, and that deep empathy helped my team land on a brand strategy that is 100% integrated with both the origins of the company and the future we’re building with our customers. The process was so worth it and fun!”Henrique Dubugras - Co-founder, Co-CEO, Brex
- “I thought it was AMAZING! Owning this big ambition is transformational, because it changes the company mission, and therefore everything changes.”José Neves - Founder, CEO, Farfetch
- “The FNDR team was able to distill complex ideas and technologies down to something relatable. Their process was essential for creating an engaging narrative, helping our customers understand the value we bring to their lives and the world around them. You will be hard pressed to find a more creative, visionary, and insightful group.“Tyler Huggins - Founder, CEO, Meati
- “The FNDR team, as individuals and as a team are outstanding in bringing out our complex/sophisticated technologies and significant potential and synthesizing it in a simple yet compelling way in such a short period of time. We were really impressed with the way we came to an impactful story together. The sprint method really helped us to focus on those most critical things.”Ponsi Trivisvavet - CEO, Inari
- “Mission accomplished! Really, really valuable work - It’s been incredibly refreshing to work with FNDR, and watching them adapt and iterate quickly to what we needed for Element.”Matthew Hodgson - Co-Founder, CEO, Element
- “This is AWESOME -- it's absolutely incredible to see every iteration of our Story getting closer and better as we go through this process together. What we landed on feels powerful.“Joe Percoco - Founder, Co-CEO, Titan
- “FNDR got us to the heart of the themes and values that matter, in a truly incredible way. I LOVE how much the team solicits and reacts to feedback.”Howie Liu - Founder, CEO, Airtable
- “I was astonished by the FNDR team. I loved their surgical accuracy, their understanding of us, the depth of our philosophical discussion about the world we evolve in. We are super excited about their superb articulation of the journey ahead for Alan.”Jean-Charles Samuelian - Founder, CEO, Alan
- “The folks at FNDR are great thought partners for a myriad of business issues. They are especially adept at strategic and long term thinking - and they are a lot of fun to be around.”Evan Spiegel - Founder, CEO, Snap
- "I'm very excited about what we created together, feels really big and ambitious, like we are standing on the shoulders of giants and as a creator myself it's something I want to be a part of!" Jack Conte - Co-Founder, CEO, Patreon "All these sessions have been so critical in helping me speak externally about Patreon — whether to a candidate or group — as well as internally to explain the future and excite teams."Sam Yam - Co-Founder, Patreon
- “We are incredibly happy with the outcome of working with FNDR. Going into the process we were unsure how anyone would be able to tell our story given the duality of our business in both agriculture and climate along with the complexity that comes with the fact that our platform is applicable to a wide range of customers. We had interviewed several firms prior to selecting FNDR and they delivered everything we hoped for and more. It was a great success.”Sara Menker - Founder, CEO, Gro Intelligence
- “Working with FNDR has been one of the most transformative things we ever did. Founders often underestimate the importance of proper storytelling. But this is an area where you need to invest, to make sure you articulate it for all the people in your ecosystem (employees, reporters, partners, etc.). With FNDR, that’s where the magic happens, they simply know this job better than anyone else in the market.”Nicolas Julia - Cc-Founder, CEO, Sorare
- "I was blown away by the thoughtfulness, commitment, passion, and engagement that the entire FNDR team put into our work. What we’re building at Bowery is so complex and interdisciplinary that it’s typically very hard for outside partners to understand the totality of the business, let alone distill the key ideas back down to simple and relatable work. FNDR not only did this brilliantly, but they elevated our messages to a new and more powerful place."Irving Fain - Founder, CEO, Bowery
- "FNDR was right there in the trenches with me as we wrestled with the how supply chains got to be this massive, unfathomable and challenging problem for the world and how to communicate a vision of a better future. It was a humbling experience to work with such a talented team and I highly recommend them to founders."Wing Chan - Co-Founder, CEO, Sourceful
- "FNDR was instrumental in our early days extracting the essential story from our brains; understanding our mission and focusing our communications to direct our drive forward both internally and externally. Climate Tech needs great minds moving at the speed of the evolution of our industries and FNDR was a great partner to pull our story out of us, helping companies get on track with the future."Rachel Delacour - Co-Founder, CEO, Sweep
- “I love it! Absolutely fantastic. The through-line of the narrative gives us lots of space to build both true to who we are and be authentic to the role we play and also gives us room to work our way into other areas. It’s awesome. It’s created an entirely new space for us that we can truly own.”Patrick Spence - CEO, Sonos
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- “It's almost uncanny how quickly FNDR can provide genuine insight into one's business. They seem to have a direct plugin to today's ethos and can help Founders figure out how their service or product is relevant. One of a kind, truly!”Danny Rimer - Partner, Index Ventures
- “I worked with James and his team during a seminal period of Airbnb. I loved working with them, they made a big contribution, and were some of the best people I’ve worked with.”Brian Chesky - Co-Founder & CEO, Airbnb
- “FNDR has become a go-to adviser for an elite cadre of entrepreneurs. Snap, Glossier, Farfetch, Airtable, Daily Harvest. You've probably heard of most, if not all of these brands. One reason why each has such a clear, distinct voice is at least partly because of the work done by the team at FNDR.”Stephanie Mehta - Editor-in-Chief, Fast Company
- “Ideas are fragile. The moment they are born is so precious. The people in the room at that moment, make all the difference as to whether that idea lives or dies. It’s no accident that James was in the room countless times, when those ideas went on to become big, beautiful products.”Jony Ive - Chief Design Officer, Apple
- “It's almost uncanny how quickly FNDR can provide genuine insight into one's business. They seem to have a direct plugin to today's ethos and can help Founders figure out how their service or product is relevant. One of a kind, truly!”Danny Rimer - Partner, Index Ventures
- “I worked with James and his team during a seminal period of Airbnb. I loved working with them, they made a big contribution, and were some of the best people I’ve worked with.”Brian Chesky - Co-Founder & CEO, Airbnb
- “FNDR has become a go-to adviser for an elite cadre of entrepreneurs. Snap, Glossier, Farfetch, Airtable, Daily Harvest. You've probably heard of most, if not all of these brands. One reason why each has such a clear, distinct voice is at least partly because of the work done by the team at FNDR.”Stephanie Mehta - Editor-in-Chief, Fast Company
- “Ideas are fragile. The moment they are born is so precious. The people in the room at that moment, make all the difference as to whether that idea lives or dies. It’s no accident that James was in the room countless times, when those ideas went on to become big, beautiful products.”Jony Ive - Chief Design Officer, Apple
Who We Are
Our four partners are best-in-class storytellers, with decades of experience being in the room with countless visionary founders (including Steve Jobs at Apple, Brian Chesky at Airbnb and Evan Spiegel at Snap) during their most pivotal inflection points.
Inspired by this work, they created FNDR to help the next generation of founders build a better future.
What We Do
FNDR works with transformative founders, harnessing the power of narrative to bring voice to your vision. In a world saturated with noise and where change is the norm, narrative is everything. It's your edge, your anchor for the long-term, and the bridge to crossing that next chasm and bringing others with you.
We provoke long term thinking through short term engagement. Our elevated peer-to-peer experience pulls the genius out of you to craft a core narrative that speaks to the impact you want to have on the world — no matter in what stage of growth your company may be:
Create

Building intentional businesses from the outset.
Grow

Crossing the chasm from niche to scale.
Renew

Bringing new life to mature businesses.
Often described as Narrative Therapy, our process sets you up for independence from the outset. Your intentional narrative will arm you and your whole company with a roadmap that can guide internal culture and external strategy, attract world class talent, scale advocacy, drive adoption and unlock your future.